MIB’s Gone in Seconds campaign has once again been recognised at the First Car Awards for its approach in targeting young drivers. The awards took place at the Young Driver Focus event at the Royal Automobile Club, London, which involved a number of presenations about influencing behavioural change in young people when it comes to road safety.

Protection, the second video to be released as part of the Gone in Seconds campaign, received  a bronze award in the Young Driver Campaign category. Produced by TVC, Protection aims to promote the drive insured message in a cheeky and suggestive way and as a third of uninsured drivers are under 30, promotes a serious message to the target audience.

MIB settles about 25,000 claims a year and on average 120 relate to an accident where someone has died at the hands of a driver who either had no insurance or left the scene. This highlights uninsured driving as a key road safety issue.

Neil Drane, Head of Enforcement Services at MIB, said: “With one million uninsured drivers on our roads it’s imperative that we continue to work with our police partners to promote our drive insured message. Our aim is to engage with young people through our Protection video, get them talking about the issue and  encourage anyone they know who is driving without insurance to change their behaviour.

“Being awarded a bronze medal in the First Car Awards under the Young Driver Campaign is a fantastic result and we continue to look at other ways we can promote the drive insured message as part of our Gone in Seconds campaign.”

MIB’s previous Gone in Seconds film was awarded silver in the First Car Awards 2016.